Borderlands is a popular video game series known for its unique art style, quirky characters, and over-the-top humor. Fans of the franchise have been clamoring for merchandise to show their love for the games, and Gearbox Software has delivered with a wide range of products available for purchase.
But what goes on behind the scenes when it comes to selecting which items will make it into production? The process is more complex than you might think, involving input from various teams within Gearbox as well as feedback from fans.
One of the first steps in the merchandise selection process is identifying which items would resonate with fans. This can involve looking at trends in pop culture, listening to feedback from players, and consulting with the creative team behind Borderlands store. Some items are no-brainers – like t-shirts featuring fan-favorite characters or keychains shaped like iconic weapons – but others require more thought and consideration.
Once potential products have been identified, they are presented to a focus group made up of both hardcore fans and casual players. This group provides valuable insight into what fans want to see in terms of merchandise and helps narrow down which items will be most successful.
From there, a final selection is made based on factors such as cost-effectiveness, market demand, and brand alignment. For example, if an item doesn’t fit with the overall aesthetic of Borderlands or if it would be too expensive to produce at a reasonable price point, it may not make the cut.
After a final selection has been made, designs are created by artists who work closely with Gearbox’s licensing team to ensure that they meet quality standards and adhere to branding guidelines. Once approved, these designs are sent off to manufacturers who bring them to life through various production processes.
The finished products then go through rigorous quality control checks before being shipped out to retailers or sold directly through Gearbox’s online store. This ensures that fans receive high-quality merchandise that accurately reflects their love for Borderlands.
In conclusion, selecting merchandise for a beloved franchise like Borderlands involves careful consideration at every step of the process. From identifying potential products to working with artists and manufacturers to ensuring quality control standards are met – there’s a lot that goes on behind the scenes before fans can get their hands on officially licensed gear. But all this effort pays off when fans proudly display their favorite characters or weapons on t-shirts, posters, mugs – you name it!